It all started because we wanted a soft-serve margarita…

But actually!

Aliyana Peña and Selena Colon are best friends who started Soft & Boozy after going on a hunt for a good soft-serve margarita. And when they couldn’t find one, they made one. And not just a soft-serve margarita, they made the soft-serve margarita.

What started as a "wouldn't this be fun" idea turned into hours and weeks spent perfecting lime and tequila ratios and swirl technique, all in pursuit of one goal:

a soft-serve margarita worth obsessing over.

Soft & Boozy was born from that obsession, and now they can’t wait to bring it straight to Tampa Bay.

Two women sitting on a teal couch, smiling, holding cocktails garnished with lemon slices in a room with green plants and wood decor.
Two women wearing pink heart-shaped sunglasses celebrating together in front of a metallic pink curtain, holding glasses of champagne. One woman is dressed in red satin pajamas, the other in light pink satin pajamas.
A person holding a martini glass with a yellow-colored drink, garnished with a dried lemon slice, a yellow candle, and a tajin rim decoration.
A person with dark hair and medium skin tone making a peace sign with their hand. Part of their face is visible, with a focus on their eye, nose, and mouth. The background features an ornate chandelier made of antlers and beads hanging from a decorated ceiling with a dark color.
Hand holding a colorful soft-serve margarita in a decorative glass against a brick wall.

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